Affiliate Reports & Metrics

How to understand and track your affiliate metrics.

DiIvory
Written by DiIvoryLast update 3 years ago

Glossary


Gross: Unless stated otherwise this value represents the total amount before deducting refunds, and before deducting commissions in the case of sales-related reports.


Net: Unless stated otherwise this value represents the total amount after deducting refunds, and after deducting commissions in the case of sales-related reports.  Gross Revenue - (refunds + commissions)


History Totals

Refers to the total blocks displayed at the top of the reports (excluding funnels):

  1. Current month: Always taken from today's date, backwards up to and including first day of the month. Selected Date range is ignored.
  2. X month(s) ago: Always taken from first day of the current month less count of months (X). Selected date range  is ignored.

https://app.paykickstart.com/affiliate-dashboard

Payment Frequency:

  1. One time: Net One-time transaction commissions
  2. Recurring: Net Recurring transaction commissions

Traffic Summary:

Analysis of top 5 products' traffic, determined by all visits to each products' landing page(s) which originated from the logged in affiliate (visitor has the affiliate's cookie set).

NOTE:

  1. Products may appear to have the same traffic values if those products share the same landing page.
  2. One affiliate link click may be responsible for traffic to multiple products, as there are multiple products in the funnel.

Best Performing Products:

  1. Sales: Net commissions count
  2. Revenue:  Net commissions count amount

Reports >> Sales

 Link: https://app.paykickstart.com/admin/reports/affiliate/sales

  1. Net Sales: Total Sales - Refunds
  2. EPS: Gross commissions / gross commissions count (for approved AND refunded transactions)
  3. Commissions: Net Commissions

Reports >> Funnels

Link: https://app.paykickstart.com/admin/reports/affiliate/funnels

NOTE: This report does not take any subscription rebills into account. It only considers the performance of each funnel based on traffic received and sales generated.

  1. Net Sales: Total Sales - Refunds

Reports >> Commissions

Link: https://app.paykickstart.com/admin/reports/affiliate/commissions

Reports >> Traffic

Link: https://app.paykickstart.com/admin/reports/affiliate/traffic

ROWS:

Each record represents traffic totals broken down exclusively by Affiliate link clicks.

SUB-ROWS:

Each record represents traffic totals generated by the affiliate (visitor has the affiliate's cookie set) for each of the vendor's funnel's products' landing pages. It is also broken down by the state of the funnel (e.g. if the funnel structure changes in the selected date range, there may be more than 1 subset of data displayed for each funnel structure state.)

NOTE:

  1. One affiliate link click may be responsible for traffic to multiple products, as there are multiple products in the funnel.
  2. It is also possible for sub-rows to reflect LESS traffic if there's an issue with the vendor's visitor tracking (e.g. tracking script not installed, landing page URL differs from product settings etc.) - see Vendor Reports->Traffic for more information.

COLUMNS:

  • Conversion rate = Gross sales count / Unique visits count
  • NOTE: It's possible for affiliate link clicks to not equal the sum of the traffic of all the associated funnel's products. This can happen, for example, if multiple products are listed in the same step in the funnel. In this case, each product sharing the same step will be attributed with the same visit. Another example is if an affiliate creates a custom link and overrides the destination URL. In this case, the link metrics will provide data for the link clicks itself, and the breakdown will provide metrics for traffic generated for that link's associated funnel's landing page URLs.  

Reports >> Payouts

Link: https://app.paykickstart.com/admin/reports/affiliate/payout

  1. Paid = Commissions paid out to the affiliate
  2. Pending = Commissions waiting to be paid by the vendor

Did this answer your question?